It is 1980 in Manhattan's SoHo, a few acres of industrial decay, gentrification just beginning. George Maciunas, founder of the neo-Dada Fluxus art movement, has been fixing up these loft buildings, living in them, starting co-ops, selling units to other artists. He is awful at managing money.
Jules and Marcus Benson are a pair of fraternal twins who dress in identical Edwardian Mens' suits. She is attorney and mastermind. He, a would-be art collector with the gift of a silver tongue, is the pitch man. Their scheme is to take control of FluxHouse, home to Maciunas and other Fluxus artists and steal copyrights.
Their first purchase is a work by Seven Death. They overpay for it and, as they go to hang it, suddenly die. Seven gives them each a clock which brings them back to life with seven minutes to live. The buy an artwork from ten-year-old Quetzal and Seven resets their clocks to seven hours.
Posing as wealthy benefactors, they manage to acquire more and more of Fluxus and get longer lifespans: seven days, seven months. Their lives become completely tangled in the lives of the artists until they are unmasked. Seven takes away the life-times they had gained. Finally, then, they really understand the harm they have done, become actual benefactors and join Fluxus.